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Retailers are ultimately responsible for the final disclosure of the origin of the diamonds and diamond jewelry they sell. Before going across that final 18 inches of sales counter, diamonds must go through multiple processes including screening and detection, and laboratory testing and analysis to ensure that the consumer receives exactly what the retailer has represented as origin. Alethea Inns, Chief Learning Officer for Plumb Club Member, Gemological Science International, outlines some of the ways a retailer can best detect and disclose laboratory grown diamonds, and why accurate disclosure of diamond origin is essential to the health of the jewelry industry.
Much like beauty in humans, the beauty of a natural diamond can often be seen in the elements that are not “perfect”, but in the slight imperfections that make them unique. But in diamonds it’s even more revealing. These elements tell the story of each diamond’s journey from formation to the surface of the earth, and can be a powerful part of a sales conversation. Alethea Inns, chief learning officer for Gemological Science International, takes the listener on the fascinating journey of a diamond, likening it to the customers own journey and pointing out the beauty of uniqueness.